implementation service
Salesforce Users Tap AI, Analytics for Omnichannel Results
U.S. enterprises are flocking to Salesforce-based artificial intelligence (AI) and deep analytics solutions to build omnichannel customer and employee experiences, according to a new research report published by Information Services Group (ISG), a leading global technology research and advisory firm. "Salesforce and solutions like it have been a lifeline for U.S. enterprises forced to change the way they reach customers during the COVID-19 pandemic" The 2022 ISG Provider Lens Salesforce Ecosystem Partners report for the U.S. finds solutions that include Salesforce's Tableau analytics and Einstein AI platforms allow organizations to handle increasing interactions across multiple channels. This year's report introduces a new quadrant, Implementation Services for Analytics Solutions on Salesforce, that examines the relatively new and growing market for analytics implementations by Salesforce service providers. "Salesforce and solutions like it have been a lifeline for U.S. enterprises forced to change the way they reach customers during the COVID-19 pandemic," said Bill Huber, ISG partner, Digital Platforms and Solutions. "Enabling omnichannel experiences with AI and analytics is just one of the new ways these solutions have come into play."